Published: 30\/01\/2024<\/p>\n<\/div><\/div><\/div>
Reading time: 2.3 Min<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
B2B Frontrunners Webinar<\/h1><\/div>Expert presentation on January 30, 2024, in the B2B Frontrunners Community on how AI technologies can advance success in e-commerce.<\/p>\n<\/div>
Participants<\/p>\n<\/div>
\n- Oliver Maisch \u2013 CIO \u2013 VBH Holding GmbH<\/li>\n
- Benjamin Rost \u2013 Board of Directors \u2013 Experts in Motion AG<\/li>\n
- Ulf Seelig \u2013 Principal Consultant Digital Business & e-Commerce \u2013 Experts in Motion AG<\/li>\n
- Chi Shing Chang \u2013 Managing Director \u2013 SPARQUE<\/li>\n
- Nils Breitman \u2013 Principal Enterprise Architect \u2013 Intershop<\/li>\n
- Arjen Borsing \u2013 Visionary Strategist \u2013 Customer Journey Experts<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
How Generative AI Enables Revenue Opportunities through Optimized Product Recommendations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271368%27%20height%3D%27912%27%20viewBox%3D%270%200%201368%20912%27%3E%3Crect%20width%3D%271368%27%20height%3D%27912%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\")
<\/div><\/div><\/div><\/div>Use Case<\/h2><\/div>During the webinar, VBH\u2019s Scanner App was used as a case study to demonstrate how generative AI ChatGPT can be integrated into Sparque.ai’s search strategies to deliver contextual product recommendations.<\/p>\n
The demo was presented by Oliver Maisch, VBH’s CIO, and Chi Shing Chang, co-founder of SPARQUE.AI. Participants gained valuable insights on how to increase revenue by intelligently connecting different systems to generate optimized product suggestions.<\/p>\n<\/div>
Here are some of the key takeaways from the webinar:<\/p>\n
\n- Learn about the role of ChatGPT and similar technologies, and how they can be used to develop a strategic vision for AI implementation.<\/li>\n
- Use context-dependent AI content to enhance product recommendations in your shop.<\/li>\n
- Use ChatGPT as a source of missing cross-selling information.<\/li>\n
- Combine standard search strategies with AI recommendations to achieve optimized search results.<\/li>\n
- Provide high-quality product suggestions to increase conversion rates.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Information about the Companies<\/h2><\/div>VBH<\/b>
VBH is a leading international wholesale company specializing in window and door hardware. With an impressive annual turnover of around EUR 550 million, the company demonstrates its strong presence on the global market.<\/p>\n
Sparque<\/b>
SPARQUE is an advanced AI-based platform that helps online retailers optimize customer interaction through personalized product recommendations and search results. This enhances the customer experience and increases sales.<\/p>\n
Intershop<\/b>
Intershop’s Commerce Cloud is a highly flexible and scalable e-commerce platform. The platform’s architecture allows for customization and integration with existing systems. As a Platinum Partner, XIM implements the Intershop Commerce SaaS platform with dedicated B2B functionality.<\/p>\n<\/div><\/div><\/div><\/div><\/div>MORE ARTICLES<\/div><\/div><\/div><\/div><\/div><\/div>
Expert presentation on January 30, 2024, in the B2B Frontrunners Community on how AI technologies can advance success in e-commerce.<\/p>\n<\/div>
Participants<\/p>\n<\/div>
- \n
- Oliver Maisch \u2013 CIO \u2013 VBH Holding GmbH<\/li>\n
- Benjamin Rost \u2013 Board of Directors \u2013 Experts in Motion AG<\/li>\n
- Ulf Seelig \u2013 Principal Consultant Digital Business & e-Commerce \u2013 Experts in Motion AG<\/li>\n
- Chi Shing Chang \u2013 Managing Director \u2013 SPARQUE<\/li>\n
- Nils Breitman \u2013 Principal Enterprise Architect \u2013 Intershop<\/li>\n
- Arjen Borsing \u2013 Visionary Strategist \u2013 Customer Journey Experts<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>
How Generative AI Enables Revenue Opportunities through Optimized Product Recommendations<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>
Use Case<\/h2><\/div>
During the webinar, VBH\u2019s Scanner App was used as a case study to demonstrate how generative AI ChatGPT can be integrated into Sparque.ai’s search strategies to deliver contextual product recommendations.<\/p>\n
The demo was presented by Oliver Maisch, VBH’s CIO, and Chi Shing Chang, co-founder of SPARQUE.AI. Participants gained valuable insights on how to increase revenue by intelligently connecting different systems to generate optimized product suggestions.<\/p>\n<\/div>
Here are some of the key takeaways from the webinar:<\/p>\n
- \n
- Learn about the role of ChatGPT and similar technologies, and how they can be used to develop a strategic vision for AI implementation.<\/li>\n
- Use context-dependent AI content to enhance product recommendations in your shop.<\/li>\n
- Use ChatGPT as a source of missing cross-selling information.<\/li>\n
- Combine standard search strategies with AI recommendations to achieve optimized search results.<\/li>\n
- Provide high-quality product suggestions to increase conversion rates.<\/li>\n<\/ul>\n<\/div><\/div><\/div>
Information about the Companies<\/h2><\/div>
VBH<\/b>
VBH is a leading international wholesale company specializing in window and door hardware. With an impressive annual turnover of around EUR 550 million, the company demonstrates its strong presence on the global market.<\/p>\nSparque<\/b>
SPARQUE is an advanced AI-based platform that helps online retailers optimize customer interaction through personalized product recommendations and search results. This enhances the customer experience and increases sales.<\/p>\nIntershop<\/b>
Intershop’s Commerce Cloud is a highly flexible and scalable e-commerce platform. The platform’s architecture allows for customization and integration with existing systems. As a Platinum Partner, XIM implements the Intershop Commerce SaaS platform with dedicated B2B functionality.<\/p>\n<\/div><\/div><\/div><\/div><\/div>MORE ARTICLES<\/div><\/div><\/div><\/div><\/div><\/div>
![\"\"](\"https:\/\/xim.ag\/wp-content\/uploads\/2025\/04\/Insights_Masterclass_Bensberg.jpg\")
\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div>![\"\"](\"https:\/\/xim.ag\/wp-content\/uploads\/2025\/04\/Insights_Markenauftritt.jpg\")
\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div>![\"\"](\"https:\/\/xim.ag\/wp-content\/uploads\/2025\/04\/Insights_Neues_Buero.jpg\")
\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/div>