Swiss family business with an international focus
The FRAISA Group, headquartered in Bellach (Switzerland), is one of the leading manufacturers of high-performance tools for metalworking. Since its founding in 1934, the company has stood for the highest technological standards, creative engineering, quality and teamwork. With around 545 employees at seven international locations, FRAISA supplies industries such as watchmaking, medical technology, automotive and aviation. Through continuous investment in product development and technology, FRAISA is consistently pursuing its vision of a sustainable, digital future.
Another important step in this direction is the introduction of a powerful, modern web shop based on the Intershop Commerce Platform in the Microsoft Azure Cloud. The customer is at the center and can buy tools efficiently and benefit from service offerings.
products in four
product categories
companies
worldwide
data records
Scope of services
Conception & implementation of a B2B commerce platform
Integration of the system landscape (ERP, PIM, DAM)
Development of a middleware and API architecture
International rollout & further development
Technologies
Intershop Commerce Platform
Microsoft Azure Integration Services (AIS)
Microsoft Azure Cloud
PIM & DAM systems
Industry
Manufacturer of high-performance tools
Challenge
The custom-built web shop, more than 15 years old, was technologically outdated and increasingly posed a security risk. In addition, the decentralized structure with different country sites led to an inconsistent shop presence, as the in-house solution could not handle this complexity. This fragmentation also led to redundant data maintenance and made efficient work more difficult.
- Outdated custom shop solution without support options
- IT security risks and poor scalability
- Six individual shop instances with an inconsistent appearance
- Redundant, manually maintained data silos
- Insufficient integration options for newly added systems
- Inconsistently connected ERP, PIM and DAM interfaces
- Desire for standard software with B2B functionality instead of custom development
- Digitalization in and across all areas, all the way to the customer
Middleware as the key: integration with Azure Integration Services (AIS)
A central element of the project’s success was the introduction of a powerful middleware based on Microsoft Azure Integration Services (AIS). The goal was to decouple FRAISA’s heterogeneous system landscape – consisting of several ERP systems, PIM, DAM and other applications – and thus reduce complexity sustainably.
The AIS integration created a central communication layer that standardizes, scales and secures data exchange between the systems. Orders from the web shop, for example, are intelligently routed via AIS to the responsible ERP system – regardless of whether SAP or another system is in use. At the same time, AIS provides central product and master data in a standardized form for all downstream applications.
With AIS, a decisive step towards a digital experience platform was taken. This laid the foundation for future extensions and digital services.
Solution
Modern web shop with responsive design and intuitive UI/UX (search, image-based filters, catalog structure)
Development of a functionally simple solution that is easy for customers to understand and enables fast and easy ordering
Integration of the middleware (Azure Integration Services) to connect various ERP systems and the SAP Hybris PIM
Reduction of redundant data sources and complexity through central data management
Strengthening digital sales through automation and process optimization
When choosing our implementation partner, it was particularly important to us that they had industry experience and fit our corporate culture. With XIM, we found exactly this partner.
Thanks to the cooperative partnership, we were able to build our new web shop on state-of-the-art technology without giving up what has proven itself. The result is a future-proof platform that is intuitive to use and offers our customers the convenience they are used to.
Rolf Bücheli, Digital Process Development FRAISA SA (Bellach/Switzerland)
When choosing our implementation partner, it was particularly important to us that they had industry experience and fit our corporate culture. With XIM, we found exactly this partner.
Thanks to the cooperative partnership, we were able to build our new web shop on state-of-the-art technology without giving up what has proven itself. The result is a future-proof platform that is intuitive to use and offers our customers the convenience they are used to.
Rolf Bücheli, Digital Process Development FRAISA SA (Bellach/Switzerland)
According to one of FRAISA’s customers, the company has one of the best web shops in the industry. The quick order, the intuitive operation and the efficient filter functions were rated particularly positively.
These make it possible to find the required tools quickly and precisely, even when searching for specific article numbers. Compared to other manufacturers, users get more precise results at FRAISA, for example with regard to the desired diameter. Overall, the new web shop makes ordering processes considerably easier.
Fraisa customer
According to one of FRAISA’s customers, the company has one of the best web shops in the industry. The quick order, the intuitive operation and the efficient filter functions were rated particularly positively.
These make it possible to find the required tools quickly and precisely, even when searching for specific article numbers. Compared to other manufacturers, users get more precise results at FRAISA, for example with regard to the desired diameter. Overall, the new web shop makes ordering processes considerably easier.
Fraisa customer
Result
The new web shop impresses with its ease of use, high user acceptance, scalability and future-proof technical basis. This enables FRAISA to open up new markets efficiently, connect additional systems seamlessly and create personalized shopping experiences for demanding B2B customers.
Let’s talk personally about your e-commerce project!
