Transforming Tradition: VBH’s Digital Evolution
VBH ist der B2B-Experte für Fenster- und Türbeschläge und als Europas größtes Handelsunternehmen mit einem bedarfsgerechten Sortiment aus Beschägen und Zubehör für die Herstellung und den Einbau von Fenstern und Türen der wichtigste internationale Partner der deutschen Beschlagindustrie.
Top-level and high-tech professional products
550
million euro annual
turnover
> 4.000
Orders placed via the scanner app in the first few months
Services
B2B E-Commerce
Business-Consulting
UX/UI Design
Online-Marketing
Technologies
Intershop
Microsoft Navision
PIM-System
Industry
Building hardware
Customer since
2021
Challenge
VBH faced the challenging task of digitizing its business. This tasj required tackling multiple obstacles simultaneously: a technical conundrum of combinig all services under the exact e commerce solutions and a logistic challenge of opening new processes and operations in an industry that’s not fully digitalized and has a strong tradition of physical sales processes.
- Change process for sales and service in a traditional industry
- Centralization and efficient processing of all customer data
- Achieving adequate customer segmentation in a digital context
- Development of a future-proof,stable standardized and sustainable B2B commerce solution
based on state-of-the-art technology - Motivating the sales team for digital transformation by demonstrating structural and procedural added value
- Structuring, standardizing and completing product data
OUR APPROACH
Scanner-App
The scanner app is an extension of the e-commerce solution implemented by XIM and seamlessly integrated into the intershop platform
The web app can be used in any smartphone and enables items to be ordered directly by scanning the product code. This saves VBH customers time and effort, while VBH also significantly reduces the error rate. Over 4,000 orders have already been successfully processed via the app in the first few months.Orders successfully processed via the app.
Solution
Utilizing Intershop as a core to help centralize and digitize the customer data and allow for a more efficient customer segmentation
Improving the data structures in PIM and ERP systems
Developing a scanner app solution to simplify the ordering process and increase theconversion rate
Centralizing all VBH B2B business model processes in one platform
Creating a solid base for the digital roll-out of VBH greenteQ shops
Enhancing customer experience with faster order processing and more efficient product discovery
We chose XIM as an experiences implementation partner because they have already implemented numerous national and international projects. The partnership has given us access to comprehensive technical support and advice , which we greatly appreciate
Oliver Maisch, CIO at VBH Deutschland Holding GmbH
We chose XIM as an experiences implementation partner because they have already implemented numerous national and international projects. The partnership has given us access to comprehensive technical support and advice , which we greatly appreciate
Oliver Maisch, CIO at VBH Deutschland Holding GmbH
Result
VBH is advancing the traditional industry through innovative digital transformation . By centralizing customer data and optimizing mobile commerce ,VBH ensures a seamless shhopping experience .The integration of state-of-the-art technology enhances operational efficiency and drives significant growth and customer satisfaction ,supported by a network of 700 macufacturers
New brand identity for greenteQ
A new brand identity was developed from scratch for the own brand. The initial focus was on the concept , design and development of a well thought-out page structure for the new store, which is based on state-of-the-art PWA technology.A central component was the creation of SEO-optimized content,which is displayed in a targeted approach via the PIM system. In addition, online marketing measures were implemented, content production( texts, images and graphics) was realized and a seamless connection to the PIM system was ensured.
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