The challenges in B2B digital business, especially in digital marketing and e-commerce, are as diverse as they are crucial to success. In addition to the digital customer journey, topics such as digitization are also in focus. The increasing requirements for handling customer data also demand greater attention, especially against the backdrop of new framework conditions and regulations.

For B2B companies, this means driving transformation even faster and pursuing a digital-first strategy. Silos are being broken down and customer centricity is becoming the top priority. Multichannel communication and the personalized delivery of content via the right channels are key challenges that companies must address in order to remain competitive and meet the expectations of their B2B customers.

AI is becoming increasingly important in this context and offers growing potential for optimizing processes and tapping into new revenue streams.

Take advantage of this opportunity to gain valuable insights for your own company from numerous case studies. Exchange ideas with other executives and selected solution partners such as Univio and XIM, as well as other innovative companies.