B2B e-commerce agency for industry and trade
We build B2B shops and customer portals. For companies with legacy systems, large product ranges and complex structures.
- Strategy, implementation and scaling from a single source
- More than 50 e-commerce projects, 70% of the team at senior level
- We know the typical challenges of your industry and solve them
Request an initial consultation
Four short steps. You will receive an initial assessment of platform, effort and next step.
Sound familiar?
What keeps management, IT, sales and purchasing busy today.
"Our customers want to order on their own. If we don't offer it, someone else will."
A B2B shop with your conditions and your service"We want to bring AI into our processes. But our product data is in Excel lists."
Clean product data and interfaces as the basis for AI"We cannot afford a digital project that goes wrong."
Start with analysis and MVP, then market by market
67 %of B2B buyers would prefer to buy without any contact with sales. Gartner, survey of 645 buyers, 2026
"We have to move away from the old ERP. What happens to the shop, PIM and punchout then?"
Interfaces via middleware instead of point-to-point"Every country has its own shop. Everything is maintained twice."
One platform core for all countries and brands"My team is busy with operations. Nobody is free for a shop project."
A senior team that fits into your IT
54 %of SAP users still work with ECC. Only 37% plan to switch by the end of 2027, when standard maintenance ends. DSAG Investment Report 2026
"Customers say they order online. And then they call anyway."
Prices, stock and delivery date in the online shop, so nobody has to call"Our inside sales team types up orders instead of advising customers."
Every order is complete in the ERP"If we show prices online, there will be conflicts with retailers and field sales."
Individual prices and product ranges per customer and channel
70 %of B2B revenue of manufacturers and wholesalers does not yet run through online shops, marketplaces or EDI, but through traditional channels such as field sales, phone, email or fax. ECC KÖLN, B2B Market Monitor 2026: 30% digital including EDI
"I can't see whether the goods are in stock and when they will arrive. So I call."
Stock and delivery date right at the item"The shop shows the list price. Only field sales knows my price."
After login, every customer sees their own conditions"I order the same items every week and have to put them together again each time."
Order lists and one-click reordering
40 %of B2B buyers name missing information on stock and delivery time as their biggest frustration when buying online. Sana Commerce, B2B Buyer Report 2025 (vendor study)
Our B2B e-commerce solutions
We deliver the building blocks your project needs. From strategy to implementation.
E-commerce strategy
Together with you, we develop an e-commerce strategy that fits your business goals.
System selection
We find the right platform for you in the professional or enterprise segment, for a new build, a relaunch or a migration from a legacy system.
System integration
We connect online shop, ERP, PIM and CRM into a system landscape that grows with your company.
Software development
We customize standard software or develop custom applications. Our team brings experience from more than 20 years of e-commerce development.
UX/UI design
We handle conception and design along your users' workflows. A good user experience ensures that buyers find and order faster.
Online marketing
We analyze your data and reach your target group via SEO, SEA and other channels. With ongoing conversion optimization, we turn visitors into orders.
Selected projects
How companies from industry and trade sell digitally with XIM.
On a global growth path with scalable B2B commerce
- +61 %
- New customer growth
- 8
- New markets opened up
- Self-service usage
- Significantly increased
"Through the partnership, we have been able to rely on comprehensive technical support and advice, which we greatly appreciate."
Oliver MaischCIO, VBH Deutschland Holding GmbH
Future-proof B2B commerce for complex manufacturer structures
- 50 %
- of customers buy via the shop
- 15 %
- of revenue via the web shop
- 6 → 1
- isolated solutions replaced by one platform
"When choosing our implementation partner, it was particularly important to us that they had industry experience and fit our corporate culture. With XIM, we found exactly this partner."
Rolf BücheliDigital Process Development, FRAISA SAYour business is complex. Buying from you becomes easy.
Customer-specific prices, tiered prices, multiple warehouses, approvals and often several ERP systems such as SAP, Microsoft Dynamics or Infor: many rules apply in B2B sales. We connect shop, ERP, PIM, CMS and AI into a digital experience platform. Your customers enjoy a seamless buying experience, from login to invoice.
- Online shop, customer portal, content and service work together. Your customers buy without interruptions.
- Every piece of information is maintained once, at its source: in the ERP, the PIM or the CMS.
- Self-service around the clock: your customers reorder, track deliveries and download invoices themselves.
Our leading shop solutions
We are technology-independent and recommend the platform that suits your project. We work closely with four vendors and have the most project experience with them.
PartnerPartner
of the Year
2025
Intershop
Intershop is an agentic B2B commerce platform developed specifically for complex business models.
Intershop projects for more than 20 years. As a Platinum Partner, we have direct access to product roadmaps and support.
Learn moreSAP Commerce
SAP Commerce Cloud, formerly Hybris, is the right fit if SAP is the core of your system landscape. Shop, product data and ERP are closely integrated, and orders flow directly into SAP ERP. We develop on SAP Commerce and connect it to your SAP systems, for example via SAP Data Hub.
Emporix
Emporix is a platform for autonomous commerce. Prebuilt commerce value streams orchestrate and automate commerce processes, including with AI agents. The open, headless architecture connects ERP, PIM and other systems.
Pimcore
Pimcore combines product data, digital assets, content and shop in one open-source platform. You maintain product data once and publish it to shop, website and catalog, all the way to the PDF catalog. Your team maintains content and landing pages itself.
- since 1999in e-business
- 50+e-commerce projects
- 70%of the team at senior level
We make B2B commerce simple. Even when it's highly complex.
Our team has been building e-business solutions for industry and trade since 1999 and brings experience from more than 50 e-commerce projects. Four principles shape every project.
B2B is our everyday business
We know the specific requirements of B2B from more than 50 projects in industry and trade.
Integration is our strength
We integrate shop, ERP, PIM and CRM even into complex, legacy system landscapes.
AI-first development
We develop with AI support. This speeds up implementation and reduces effort, while our experts ensure uncompromising quality.
Long-term partnership
We develop platforms further over years. We work with our customers in the long term and support new features and further rollouts to new countries.
Our approach
- 1Result: target vision
Analysis and strategy
We analyze your processes, customers and system landscape and work with you to derive goals and strategy.
- 2Result: concept and roadmap
Holistic concept
The concept builds on this: platform, architecture, interfaces and user guidance, with roadmap and quote.
- 3Result: go-live
Development and integration
We develop the platform and connect ERP, PIM and CRM as well as other necessary channels.
- 4ongoing
Scaling and further development
Additional countries, brands and features are added on the same platform. We take over hosting and ongoing operations and develop the platform further.
The B2B commerce trends 2026
How the AI hype turns into profitable business.
- Six trends from AEO and GEO to agentic commerce
- Practical tips on how to prepare today
- Where AI delivers fast ROI, efficiency and growth
What you want to know before the conversation
Costs, duration, ERP. The answers we give most often.
How much does a B2B shop cost?
Costs depend mainly on the number of interfaces, countries and special processes. After the preliminary phase, you will receive an estimate on which a fixed-price offer can be based.
How long does it take to develop a B2B shop?
The preliminary phase takes 4 to 6 weeks. Depending on your system landscape, expect 3 to 9 months until the first go-live in one market.
Our ERP is heavily customized. Will that still work?
Yes. The shop communicates with the ERP via a defined interface, and the customizations behind it remain encapsulated. We check which interfaces your ERP offers during the preliminary phase, before you commit.
Which shop system is right for us?
We clarify this in the preliminary phase based on your product range, your pricing logic and your system landscape. For complex B2B requirements, we rely on Intershop, SAP Commerce, Emporix or Pimcore. If a standard shop is sufficient, we will tell you.
Can we start small and roll out to more countries later?
Yes. Some of our customers started with a reduced version for one market. Internationalization then followed country by country on the same platform.
How do we get our customers from the phone into the shop?
With features that are faster than a phone call, and with a step-by-step introduction. Testing the shop with selected customers first and then opening it to everyone has proven successful. The phone remains available for anyone who wants it.
What is a B2B e-commerce agency?
A B2B e-commerce agency plans, builds and operates online shops and customer portals for selling to business customers. It handles customer-specific prices, approval processes and the connection to ERP and PIM.
What is the difference between a B2B shop and a B2C shop?
In B2C, one person decides and pays immediately. In B2B, buyers order at individual prices, managers approve, and payment is made on account. On top of that come large product ranges, several countries and the connection to ERP and PIM.
Which companies benefit from a B2B shop by XIM?
Companies from industry and trade in the German-speaking region with a large product range, customer-specific prices and at least one ERP system, typically with revenue of around 30 million euros or more. With a manageable range and uniform prices, a standard shop is usually the more economical choice.
How is the shop connected to our ERP?
Via a REST interface or, with several ERP systems, via middleware such as Microsoft Azure Integration Services. It automatically routes each order to the responsible ERP. We have connected shops to SAP, Microsoft Dynamics, Navision and Infor. Your ERP remains the leading system.
Do you work at a fixed price or on a time-and-materials basis?
Both. The preliminary phase delivers an estimate that supports a fixed-price offer. We bill ongoing further development on a time-and-materials basis.
Do you also take care of operations and further development?
Yes. We operate the platform as a managed cloud service with monitoring, updates and scaling and develop it further together with you.
How do we get field sales on board?
By involving them early and giving them tools in the shop that take work off their hands. From the start, we show the sales team which processes the shop takes over and where it saves time.
Unlock your B2B commerce potential together
Share your challenges with us. In a conversation with our experts, you will receive a non-binding, well-founded assessment. It is based on more than 20 years of experience with B2B platform projects for industry and trade.
Write to us
