Transforming Tradition: VBH’s Digital Evolution
VBH is the B2B expert for window and door fittings and, as Europe’s largest trading company with a needs-based range of hardware and accessories for the manufacture and installation of windows and doors, is the most important international partner of the German hardware industry.
Top-level and high-tech
professional products
million euro annual
turnover
Orders placed via the scanner app in the first few months
Services
B2B E-Commerce
Business-Consulting
UX/UI & Design
Online-Marketing
Technologies
Intershop
Microsoft Navision
PIM-System
Industry
Building hardware
Customer since
2021
Challenge
VBH faced the challenging task of digitizing its business. This task required tackling multiple obstacles simultaneously: a technical conundrum of combining all services under the exact e commerce solutions and a logistic challenge of opening new processes and operations in an industry that’s not fully digitalized and has a strong tradition of physical sales processes.
- Change process for sales and service in a traditional industry
- Centralization and efficient processing of all customer data
- Achieving adequate customer segmentation in a digital context
- Development of a future-proof, stable, standardized and sustainable B2B commerce solution based on state-of-the-art technology
- Motivating the sales team for digital transformation by demonstrating structural and procedural added value
- Structuring, standardizing and completing product data
Scanner-App
The scanner app is an extension of the e-commerce solution implemented by XIM and seamlessly integrated into the Intershop platform.
The web app can be used on any smartphone and enables items to be ordered directly by scanning the product code. This saves VBH customers time and effort, while VBH also significantly reduces the error rate. Over 4,000 orders have already been successfully processed via the app in the first few months.
Solution
Utilizing Intershop as a core to help centralize and digitize the customer data and allow for a more efficient customer segmentation
Improving the data structures in PIM and ERP systems
Developing a scanner app solution to simplify the ordering process and increase the conversion rate
Centralizing all VBH B2B business model processes in one platform
Creating a solid base for the digital roll-out of VBH and greenteQ shops
Enhancing customer experience with faster order processing and more efficient product discovery
We chose XIM as an experienced implementation partner because they have already implemented numerous national and international projects. The partnership has given us access to comprehensive technical support and advice, which we greatly appreciate.
Oliver Maisch, CIO at VBH Deutschland Holding GmbH
Result
VBH is advancing the traditional industry through innovative digital transformation. By centralizing customer data and optimizing mobile commerce, VBH ensures a seamless shopping experience. The integration of state-of-the-art technology enhances operational efficiency and drives significant growth and customer satisfaction, supported by a network of 700 manufacturers.
New brand identity for greenteQ
A new brand identity was developed from scratch for the own brand. The initial focus was on the concept, design and development of a well thought-out page structure for the new store, which is based on state-of-the-art PWA technology. A central component was the creation of SEO-optimized content, which is displayed in a targeted approach via the PIM system. In addition, online marketing measures were implemented, content production (texts, images and graphics) was realized and a seamless connection to the PIM system was ensured.
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