Event
XIM at the K5 Future Retail Conference
When: June 23–24, 2026
Where: Estrel Berlin
Booth: Hall 1, Booth 43
We talk about the topics currently shaping B2B commerce: agentic commerce, AI solutions such as product advisors and spare parts search, digital customer portals and the prerequisites for successfully using AI in commerce.

These are the topics
we bring to the event
Today, B2B commerce sits at the intersection of technological innovation, growing complexity and rising expectations of the customer experience. We provide insights into the most relevant topics for developing digital business models that are future-proof, efficient and customer-centric.
Agentic Commerce
Agentic commerce requires more than just an AI model. Data, interfaces and a sustainable commerce architecture are among the decisive factors. We show B2B companies which prerequisites they should create to become agentic-ready.
AI product advice
Complex products need more than simple filters. AI-powered product advisors understand customer requirements and suggest suitable products and solutions based on product data, rules and customer context.
AI spare parts search
In after-sales, speed matters. AI helps identify spare parts faster based on images. We show how this relieves service processes and reduces incorrect orders.
Digital customer portals
A digital customer portal is more than just self-service: it is a lever for revenue, customer loyalty and operational efficiency. Using a concrete practical example, we show how a strategic introduction and further development can succeed.
Reducing complexity in B2B commerce
Customer-specific conditions, complex product logic and heterogeneous ERP landscapes shape B2B commerce. We show how companies can reduce this complexity and make digital processes scalable.
Digital strategy consulting & IT architecture
A commerce platform is only as powerful as the strategy behind it. We talk about what matters when evaluating established IT landscapes and why a well-founded strategy phase makes the difference between project success and a bad investment.
These are the topics
we bring to the event
Today, B2B commerce sits at the intersection of technological innovation, growing complexity and rising expectations of the customer experience. We provide insights into the most relevant topics for developing digital business models that are future-proof, efficient and customer-centric.
System integration
Fragmented data, manual processes and a lack of system connectivity slow down many B2B companies. Find out how we connect commerce, ERP, PIM and CMS into a scalable digital ecosystem – for more efficiency, better data flows and a customer experience that meets modern expectations.
Personalization
How do you create relevant and individual customer experiences in B2B without further increasing operational complexity? The focus is on data-driven approaches, differentiated user targeting and personalized processes along the entire customer journey.
Digital customer portals
A digital customer portal is much more than a self-service tool: it is a strategic lever for revenue growth, customer loyalty and operational efficiency. B2B customers order, manage and track independently – around the clock, without media breaks.
Agentic Commerce
Find out how you can use AI-powered commerce processes to make buying processes smarter and more efficient – from product recommendations and quote creation to automated reordering. The focus is on which concrete benefits the technological possibilities offer for sales, service and customer interaction.
Two companies. One complete solution
Together, XIM and Intershop create the future-proof solution for B2B commerce.
Platinum implementation partner
E-commerce agency with more than 20 years of experience. We integrate technology, processes and data into a holistic digital ecosystem.
Strategic consulting & conception
Platform development & system integration
AI implementation & data strategy
Operations, monitoring & further development

The agentic commerce platform
Intershop stands for AI-powered e-commerce solutions that enable B2B companies to increase digital revenue, open up new markets and make sales processes more efficient.
Agentic commerce with AI copilots
Strong B2B specialization
Multi-shop capability & internationalization
Hybrid composable commerce approach
Joint project references
On a global growth path
with scalable B2B commerce
Centralizing all of VBH’s B2B business processes on one platform forms the basis for more efficient workflows and a better customer experience through faster order processing. It also enables the rapid rollout of additional VBH shops with a significantly shorter time-to-market.
+61 %
New customer growth
8
New markets opened up
Self-service usage
Significantly
increased

Future-proof B2B commerce
for complex manufacturer structures
The project shows how digital transformation succeeds in B2B: by centralizing data and processes, expanding digital services and using a platform designed for growth and internationalization.
50 %
of customers buy via the shop
15 %
of revenue via the web shop
6 → 1
isolated solutions replaced by one platform

Our speaking slot at K5
Session: Speaking Slot S48 | June 24, 2026 | 1:30–2:00 pm
Hall 1 | EXPO STAGE 3
In our joint speaking slot with Intershop, we show how companies can introduce agentic commerce step by step and in a practical way, without having to overhaul their entire technology strategy.
The focus is on three fields of action that already offer concrete added value for B2B companies today – while laying the foundation for making AI, commerce platforms and existing system landscapes agentic-ready in the long term.
Agentic Buying: How an AI copilot identifies spare parts 3x faster, automates after-sales and supports customers 24/7 – without additional staff.
Agentic Selling: How e-commerce managers monitor competitors, manage campaigns and hand over operational routines to agents via prompt.
Agentic Architecture: What a commerce platform needs so that AI agents scale instead of remaining a patchwork.

We are giving away a K5-Ticket
We are providing a K5 ticket for one decision-maker from industry or wholesale. Here is how it works: you tell us about your current challenge in B2B commerce, and if it is a good thematic fit, we will discuss it in depth together at our booth.
Here is how it works:
Choose a meeting slot and fill out the form.
Briefly describe your current challenge in B2B commerce.
If there is a thematic fit, we will provide you with your personal ticket.

Real Intershop experience
Platinum
partnership
As a top-tier Intershop partner, we have direct access to product roadmaps, prioritized support and joint further development.
In-depth
industry knowledge
More than two decades of project experience with manufacturers and wholesalers. We understand the complexity of your sales and procurement processes
Certified
Intershop experts
Our team has many years of certified Intershop experience – from architecture and development to operations.
Individual
system integration
We integrate Intershop into your existing system landscape – regardless of its complexity, whether ERP, PIM, CRM or middleware.
End-to-end project responsibility
From strategic consulting, conception and development to ongoing operations – everything from a single source, without friction between service providers.
Proven
migrations
Whether a new implementation or migration from on-premise to the Intershop Cloud – we have proven process models for a secure transition without business interruption.
Our experts on site
XIM
Benjamin Rost
Executive Board
XIM
Baris Cirak
Marketing & AI Consultant
XIM
Daniel Schworm
Consultant & UX/UI Designer
Unlock your B2B commerce potential together
Share your challenges with us. In a conversation with our experts, you will receive a non-binding, well-founded assessment – based on more than 20 years of experience with B2B platform projects for manufacturers and wholesalers.
Initial assessment of your starting point and system landscape
Concrete proposal for a next step
Insights from comparable Intershop reference projects